Wednesday, August 27, 2014

Things to look for in a business partner.

Yesterday I talked about the potential hazards that come with a business partner who refused to communicate.   Today, I want to offer 3 big tips to help you find the RIGHT business partner. These tips will prevent you from going into business with someone who isn’t as dedicated to the concept as you.

1.       Ask your potential business partner what his or her major goal for the company is in the upcoming year- then shut up. Don’t lead with what your goal is. Instead, let him or her talk about their version so you can get an idea about what similarities and differences you have going into the partnership.

2.       Exit plan. You need to ask the potential partner what he or she feels would be a good exit plan in case the partnership doesn’t workout. This is a major mistake for business owners who jump into the business bed together. They tend not to have an exit plan because they feel discussing this isn’t positive. It is, however, needed. If you have an exit plan in place then the stress of a failing partnership will not weigh upon the business.

3.       Ask the partner about three past challenges they faced and how they dealt with them. Business is challenging. You will have obstacles along the road. Asking this question will give you some insight as to your potential partner’s communication style with clients and peers, moral aptitude, and overall facilitation of the work environment’s culture.


If you go into a business relationship asking these three questions, you will be better off and so will be your company.

Coco the CEO

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