As a publicist, you owe it to your client to pitch him every
minute of every day. This said, how dare you be reading this right now and not
pitching! While you know that’s a joke, your client is sitting at home –
hopeful that you are on the phone with a media outlet right now pitching him.
On this Friday, I want to discuss the rules for the road
when dealing with client expectations. It isn’t easy to promise the world to
clients and give them a timeline. Breaking news happens, editors change jobs,
clients become difficult and spend time doing everything but approving copy,
etc. So, when you work pitching- you may
be up against challenges that clients don’t see. When you’re not producing, and
we all have periods of this, then the clients get upset. These are just the
rules of our road in the PR field.
Try to spend this weekend, if the above paragraph applies to
you, thinking about how you can refrain from over promising and under
delivering to quite the opposite. It
will not be easy to not pitch yourself to clients, hey – it’s in our nature,
but when it comes to pitching performance measurements- know it is always best
to be bashful and show up with numbers that speak the bold truth about your capabilities.
Remember, pitch the client- not yourself- and you will always
have success.
Until Monday,
Coco the CEO
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