Know It All Publicity

 Many people believe they know it all when it comes to public relations. No matter how seasoned or green you are, the tasks at hand seem relatively easy – making media coverage very obtainable in a shortly amount of time. Well, wake up!

Let me go over some names for you….. Helen Hunt, Goldie Hawn, Corey Feldman, David Faustino, Neve Campbell, Park Overall, and Pauly Shore. These people all used to be the toast of Hollywood. Now, they can’t get media coverage unless they beg for it or do some type of degrading reality TV show. And, by the way, most corporate publicists know better than to even pitch reality TV shows that aren’t on a major network (only on cable) because they are the kiss of death when it comes to reputation / star quality.

So, what makes you think your client is so special? If you’re an up and coming entertainer, why should the media cover you? They will not cover Helen Hunt anymore and she was in an Emmy Award winning television show. Think about this.

The answer as to why these people aren’t covered is media value. They no longer have hits and therefore they no longer are the talk of the town. If you aren’t relevant with today’s hits and trends, you’re not anything.

Know it all publicity doesn’t exist. We all have something to learn and even the best press release in the world can’t garter the attention of a praising media courtship, just consider Balloon Boy’s Dad (and yes, he was on a reality tv show afterwards)!

Until tomorrow,

Coco the CEO