Specific PR

What is specific public relations? If you have a ground breaking product that can’t be enveloped into the mainstream media, you have to generate interest without a market. Thus, you have to specifically work harder to get media attention and convince the press that your new, revolutionary product isn’t a flash in the pan.

How do you do this? Well, there isn’t a secret recipe but I do have two fail-safe tips.

1.       Read all the semi-related industry publications you can.  For example, if you developed a new software product then it is best to read computer magazines and technology publications.  You have to know what reporters and writers you can go after based on their reviews and past articles. If you know one reporter hates new software products, don’t waste your time pitching him or her.  Get a game plan together simply by reading all the semi-related industry publications.

2.       Don’t BS reporters or overhype your product.   You will find that journalists have excellent “bullshit detectors”. If they know you’re stretching the truth, they may wright a poor review or simply send out an email to their peers not to cover your pitches. Thus, be up front with reporters and be yourself. If you over spin something, especially with a specific pr pitch, you will burn chances.

I hope these two tips help you shape a plan and formulate a strategy for your one-of-a-kind product. Have more questions?

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Until tomorrow,

Coco the CEO