Saying ‘No’ to Pushy Customers.

As business owners we are very blessed to have customers. There are many other companies that offer the same products or services that you do. No one has a 100% grip on their industry. So, what happens when you have to let a client go or say the word ‘no’? Will you go out of business? Probably not.

First, however, let’s examine when and why to say no to a client. If a client is asking you to do something outside of a contract, to do something illegal, or if he or she requires a lot of hand-holding that will slow down your growth - say ‘No’. New companies may not have the luxury of saying no to clients who require much hand holding because they don’t have the business yet to self-sustain.

If you have offered bad products or services to a client, saying ‘No’ as far as a return can, however, harm your company.

You can’t allow your clients to walk all over you in business. I knew one lady who owned a coffee shop. She became friendly with her customers and ran tabs for VIP guests. Guess what happened… she was out of business in a year.

I’m not telling you to be mean to clients or not to accommodate them. What I am saying is to focus on business decisions when addressing clients. Don’t consider how much a contract or sale may bring in, consider what it will cost you to service that contract.

Until tomorrow,

Coco the CEO