My pivot book.

My pivot book. In a couple of weeks, if not sooner, I will be introducing a new book on the art of pivot within the business community. Many people discuss pivot but no one seems to talk about what happens after you or your company makes a pivot. That is what this new book is going to be about.

In the upcoming book I cover how both PayPal and Starbucks were able to utilize a strategic pivot plan before either company started. Sometimes we, as business owners, plan to pivot and other times we have to adapt – pivot.

My book will also include an exercise plan for business owners who are going into a pivot – regardless of the cause – so you have a strategy to develop a workable flow plan, identify what worked in the past and what didn't work, and set up realistic financial milestones as you move forward.

Unlike my current book, this product may not be offered as a free gift. However, I am considering incorporating in the cost of all of my business consultation efforts. I believe anyone who goes into business or has an existing business should understand both the concept of a pivot and then how to recover after one.

My advice for you this weekend is to Google case studies of companies who are able to pivot and succeed – as well as companies who attempted to pivot and failed. Having a plan for after the pivot is essential to avoid failure. My new book will address this.

Until Monday,

Coco the CEO