So, You Want to be A Brand!

Here’s a question for you… how do you develop your own brand on a budget? I’ve spent time on this blog discussing the ins and outs of corporate branding. However, what do you do when it is YOU who you want to brand?

I always suggest starting with knowing your demographic. Trying to be popular and in-favor with all people isn’t possible. Everyone is going to have an opinion, just ask people about Miley Cyrus. Not everyone likes her- in fact, many people hate her, but she has a brand and an empire build on her way of life and how she portrays herself as a brand. Her demographic loves her, he critics- they love her too. In fact, not liking her gives them something to write and broadcast keeping them in business. When building your brand, don’t kowtow to the harsh words of others. Instead, know your demographic and then embrace those who criticize outside of it.

Create a brand statement and stick to it. Yes, it seems silly but you do need one. You can get of course easy with tons of media and opinions coming your way. Do you really want to pivot your brand based on the opinions of others? So, keep that statement close at hand, refer to it often and keep your eye on the prize!

I have a very special branding announcement coming up soon so keep checking back.

Coco the CEO