4 Facebook Tricks for Companies that WORK!

Many people and businesses use Facebook wrong. They put up a post here and there and then wonder why they don’t see traction or ROI. Well, usually the posts are not vetted with marketing tests and that is why there is no real ROI or brand engagement.

Here are my top four tricks for Facebook use in direct relation to business ROI and brand engagement;

1. Test the time of day you post. Test engagement means posting the same message at different hours of the day for a week. This test is standard in the marketing area and help you navigate the impact of your Facebook feed during different times throughout the day (and night). The only way to ensure optimal engagement is through old-fashioned trial and error because every company has a different target demographic.

2. Ask for input. This helps your demographic not only take ownership of your brand in a way, but it can help you from spending money where it doesn’t need to be spent! Whether you customers to vote on a new logo or product color, use their input to reasonably guide the direction of your next business decision.

3. Pictures are shared more than content. This is a fact. Your pictures are worth more than a million words so make sure you include a photo or graphic with your content to help your post stand out.

4. Be your own biggest fan. Facebook is where you want to promote yourself without limits. Be bold, talk yourself up, and post relevant information and graphics. Your customers will engage with you more often when you are confident about your services and products.

Until tomorrow,

Coco the CEO