Out Think Your Competition.

Many companies sell the same products or service. Why are some companies more successful than others? There is no secret sauce- understand this right off the bat. The difference between success and even greater success is customer service and to really understand what you are doing, offering and then do it cheaper and better.

McDonalds has been around for decades. Their burgers remain cheap and their best seller. Do other places have better burgers? Sure! Do other places sell burgers between six and eight dollars and still make a profit? Yes. So, why is it McDonald’s has staying power , amazing brand recognition and survives with their bestselling item selling for less than a dollar? Easy, the company knows what they are doing brand wise and they sell burgers smarter than the rest.

When you decide to go up against your competition, try finding cheaper source or product providers. If you can find a cheaper vendor, you can lower rates and still be competitive. Next, know what you are doing. Don’t just start a business and walk away. Run your business. Understand what it is your customers truly need, not just what they want.

Most importantly, don’t just compete – think!

Until Monday,

Coco the CEO