Pitching Media via Twitter

To continue my piece from yesterday, I want to talk about pitching the press via Twitter. For some occasions, this works. However, not all members of the media like to get pitched via Twitter. You truly have to decipher each member of the media’s pitch preference before sending out any pitches. Blast pitches never work, either. Sure, they highlight your news but these efforts will not result in actually capturing any true interviews or media mentions.

So, if you want to pitch the press via Twitter, and you know the targeted journalist accept social media pitches, follow these tips;

1. Make sure your Twitter profile is complete and professional. Photos of you drinking with clients or partying with other publicists isn’t professional and should be kept to your own private accounts, not your company account.
2. Make sure that your Twitter feed is active with industry news and valuable information for your sector. Remember, members are the press are professional BS trackers. They will call you on not knowing your stuff or being too self-promotive.
3. Follow up with a phone call. If the press agent hasn’t responded to your Tweet pitch, make sure you plan a 3 day follow up via a phone call. If they still don’t respond, don’t bug him or her. Try again later and with a different angle.

Until Monday,

Velma Trayham of ThinkZILLA