There is a lost art within our business. Believe it or not, that art is writing! In the last few years I have noticed that people just don't send handwritten holiday cards to their peers or their clients anymore. Why? I think it is sad. A publicist has to rely on relationships to make their clients successful, yet we are too tired or too cheap to buy holiday cards and write a short, personal note.
I can't say how many times within the last two years that I have received an eCard. And while the thought does count, it just seems to impersonal. I know that little effort was put into the task and that it probably was an automated CRM cue that notified the sender that I was either due for a holiday card or a birthday message.
I understand tight budgets, but relationships are worth more than the two dollar card and fifty cent stamp. If you're on the fence about sending out actual holiday cards this year- please consider that a personalized card says something about your attention to detail and shows that you truly do care about the relationship. eCards, while easy to send, make people feel like a number more than communicating a feeling of appreciation.
We work in a business that is personal. Why not back up this sentiment with a personalized "Happy Holidays" note from yourself? It is something to think about this week.
Until tomorrow,
Velma Trayaham of ThinkZILLA
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