Yesterday I wrote a blog about sending personalized holiday cards to your peers and clients. Today, however, I want to cover sending gifts to the media. While this is thoughtful, it can be considered unethical and even a conflict of interest for you, your client, and your PR firm.
There is nothing wrong with sending a little something to a media rep. as long as you address it to the company in general and you keep the cost of the item below $25. This is a safe amount when it comes to a Thank You gift or a holiday present. Anything over the price tag of $25 can be considered a pay-off and you don't need that drama rearing its ugly head!
I like to send gift baskets and cookie trays for the entire media team to share. It isn't a personal gift directed at one specific person and it still allows my brand's visibility to enter the media firm's office.
Until next time,
Velma Trayham of ThinkZILLA
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