I can’t tell you how many of my PR clients are lost when
they show up in my office. They have either been burned by a bad publicist or
they have been trying to DIY it. While a
pro, like me, has to reign things in and rebuild or brand from the bottom up,
there is one app that I tell my clients to use and to use frequently. It’s
Instagram.
Now, people seem to be hooked on Pinterest and not
Instagram. The opposite should be true. Pinterest
works great as an intention book or a quick recipe share with a deep link. It
is popular for hairdressers and retailers as a way to engage with their
clients. From a personal branding perspective, Instagram is better for
converting a fan base that TRULY follows you.
You can have all the social media accounts in the world but if you’re
not using them properly, and you’re not converting ‘Likes’ to business, why
bother?
Instagram means brand loyalty and brand loyalty means
business, maybe not as immediate ROI- but it will cultivate leads that
eventually turn to business. Pinterest, however, is for sharing pretty pictures
and recipes. Many tech savvy journalists
agree with me. Instagram is still beating Pinterest as one of the top phone
apps to use for business in 2015. If you don’t already have Instagram, and you’re
not actively using it, you’re already that far behind. The good news it is isn’t
too late to join the game.
You can’t outsource Instagram either. I take that back, you
can- but it defeats the point. Content and marketing can be outsourced for
Google+, Yelp, Facebook, Twitter, and LinkedIn. Instagram demands more of your
time because it is a social engagement app. Your followers want a peak into
your life, not a marketing update!
So, ask yourself if you’re active on Instagram. If not,
download the app right now and start posting!
Velma Trayham of ThinkZILLA
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