I promise you there isn't a day that goes by you, as a publicist, will not book a media event via email. Gone are the days of setting up conference calls and shared faxes with event planners to work out junket credentials.
This said, media confirmation emails need to be treated differently than regular emails. So, I am providing my top two tips on emailing the media to confirm media bookings.
First, be brief but provide information. We tend to believe people can read our minds... they can't. Press emails shouldn't be longer than five sentences and they should include the who, what, where, why, and how information- always.
Second, follow up. Journalists and publicists are busy people. Sending your email and then re-forwarding it within the same 24 hour period gets under the skin of many professionals. They are not sitting at their desks waiting to respond to you..... so, if it has been longer than 24 hours- make a phone call to follow up. Be polite. If you're aggressive, kiss your media opportunity goodbye.
Until tomorrow,
Coco the CEO
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