What Would Velma Do?

I want to start a series called "WWVD?" - basically, What Would Velma Do!  I get many, many questions throughout the day on branding and publicity. I want to reserve this series to every Friday. So, let's jump right into it!

Today's question is as follows, "Hey Velma, What do you do when your clients don't understand how to navigate Twitter?"

Answer- simple, education. Many publicists assume their clients know as much, or at least 50%, of them. This isn't true and you have to remember this. Unfortunately, many publicist don't educate their clients on what they are doing and why. First, you should always do this so your clients know your value. Second, you should do this so your clients know what they shouldn't do. I recently had a client who would post on Twitter about their services.... over and over again. This isn't going to get any traction as far as the brand itself and there is no ROI coming from these types of posts. So, I called the client and educated him on how to use Twitter and why.

So, today's thought is aimed at education. When you educate your clients on how to do certain things, or why you're doing certain things a certain way, you prove your value.

Until Monday,

Velma Trayham