Happy Friday. I was recently asked a question about what PR tools are worth having. Well, there are a lot of select from when it comes to publicity tools and apps. However, I will say that the follow three are "must haves" for newbies and seasoned PR professionals.
1. PitchRate. This free service connects journalists with topic experts – such as small business owners – for free media coverage. HARO is good, but PitchRate delivers results!
2. Zemanta. Basically, this is a blog service on steroids. The service will index your marketing content for multiple Content Ad formats. It saves you tons of time and is worth signing up for.
3. Aminstitute.com. This clever website helps you develop the perfect headline for your next release or ad campaign. Oh, it is free too! You want to write in AP style, but you want to capture emotion- this website tool helps you do both.
Until Monday,
Velma Trayham
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