People often believe that because they host a special event that the media will flock to it and blanket it with coverage. This statement couldn't be further from the truth. Hosting an event means you have to work harder to obtain pre-press efforts and actually get the media to attend the event.
Here are a few pointers on obtaining actual media coverage for your next event.
1. Promote your keynote speaker. Make sure the press knows who is going to speak, what the overall message is, and then send soundbites after the event is over (within 24 hours).
2. Be clear about a theme. When promoting the event (pre and post production), make sure you explain why it is newsworthy and beneficial to the business industry or community at hand.
3. Don't have a self-interest. Reporters will see through awards and acknowledgements in exchange for actual media coverage. Instead, invite them for their expertise on a panel and make sure you include social media interaction as part of the event and conversation.
4. Take an outside perspective on the event. Sure, it is important to you, but why would it be important to someone who doesn't know you? The answer to this question will mean the difference between media attendance and media coverage.
I hope this information helps you secure actual media coverage for your next big event.
Until next time,
Coco the CEO
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