I heard a man state that owning a PR company was the next big thing for people who don't have any other career options. I looked at him in his eyes and laughed. This couldn't be further from the truth and showed just how ignorant he was!
A publicist has to wear many hats. Client counselor, media negotiator, sales agent when pitching, writer, designer, mediator.... the list goes on and on. The owner of a PR agency has to absorb even more responsibilities and wear even more hats! Us PR people have to work in many capacities. In fact, we do multiple jobs.
What he did say about PR being a "trendy" field to get in to was true. Many people think this job is easy. They think it will make them famous or a quick buck using an eBook as a venue. I also know many female PR reps who are only in the business to meet celebrities (AKA next boyfriend) and that is really wrong, but it is true. There are a lot of celebrities out there who married their publicists because of this scenario combined with the amount of time traveling PR reps spend with their famous clientele.
While PR may be a "trendy" business to get into, only the strong and those who can deliver results survive. The rest, well they fade out like many celebrity marriages. They either can't maintain client happiness, can't product results, or simply can't stop promoting themselves vs. their clients.
Until tomorrow,
Coco the CEO
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