I want to talk today about public relations and contacts. Our business is based on who we know. We have to build relationships with reporters to get our clients ahead in the media world. But what happens when you leave a PR company or stop working with a subsidiary PR company?
Someone recently asked me if there is an unsaid blackball when PR companies separate from one another. I spoke about , earlier in the week, how PR companies often have to work with one another for the benefit of an event or client. However, when these projects go away or the clients move on- it is true that PR companies can block one another from obtaining media via shared contacts. So, how do you avoid this?
Share your leads, don't copy the other PR agency, and make sure you are giving as much as you are taking from the relationship while the project is still going. Yes, it is this simple. PR people are competitive. If you copy their content, bylines, websites, etc. - or you borrow contacts - and you don't reciprocate in the relationship, be prepared to be blackballed from getting your pitches turned into actual coverage.
So, today, think about the other PR companies you are working with for the interest of an event or client. Then, think about what you take and what you give in the working relationship. If you are not giving as much as you are taking, it is time to change the dynamics of the relationship. On the other hand, if you are giving and not taking- turn the tables.
There has to be balance within the PR contacts world. If not, resources get bitter and people get blackballed.
Until tomorrow,
COCO the CEO
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