Many people believe PR people are also event people. Well, this is true to an extent but there is a difference. A great event coordinator will work with the press agent to ensure the details of the actual event are carried through. There should also be an event promoter to work to promote the actual event.
Now, when you read this- don't think that an event promoter does the same thing a pr person does for the event. Here is the difference; an event promoter is out on the streets. He or she deals with the the public to get them informed about the event and promote ticket sales. A PR person has to get the media to pre-cover the event, cover the actual event, and then write a post-event review. While the PR person and the event promoter work for the same reason (seats in the place), they have two very different roles.
And again, the event coordinator does nothing as far as getting people to the event. Instead, the event coordinator staffs the event and makes sure all vendors are on point so there are no hiccups at the vent.
If you are thinking about getting into event PR, you have to chose your position carefully. Think about what part of the event excites you the most to deal with and then go for the gold. If you have an event coming up that needs promotion, make sure you have your PR position covered, an event coordinator position covered, and an event promoter person working. These three people will make sure any event is well promoted, publicized, and executed.
Until Monday,
Coco the CEO
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