Remember when everyone wanted a pair of British Knight
sneakers in the eighties? Or how about the Elmo Christmas gift craze? These
were hot brands. What happened? Well, time happened and trends passed. There
wasn’t anything wrong with the quality of the products, the brand itself just fizzled.
A lack of legitimate innovation leaves the best of brands
vulnerable. Now, you don’t have to reinvent your wheel. You can be like Tide or
Pepsi where you just rebrand your logo or your look to be innovative, which
does work with certain demographics.
Poor product quality can fizzle your brand to nothing, but
more often than not becoming stale means you become a trend. Don’t become a
trend. Repackage, reinvent, - find a new way to sell your same services in
order to thrive. Progress doesn’t mean you have to change your business plan,
but you should change how you sell it.
As we head into the weekend, think about your brand’s
future. What are you going to do in order to repackage your same services /
products when the time comes?
Until Monday,
Coco the CEO
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