Part of running any company, especially in the publicity /
event circuit, is knowing how to raise money. You are either raising money by
wooing investors or you are raising money for a community event, etc. Either
way, you have to know how to pull cash out of the air. Do you? Not everyone
can.
I want to dedicate tonight’s blog to pulling cash from the
sky. Here are some tips on raising funds for any and all reasons.
First, consider a DPO if this is for a business investment
or need less than a million dollars.
Typically, DPOs give away small portions of your company once it gets
moving so be careful when setting up this option- but know that it is an
option!
Second, understand not everyone is going to say ‘yes’. You
have to prepare for the rejection and grow thick skin. In fact, you will be told why and how you
will fail when ‘no’ is stated to you. Ignore it. Carry on. Getting frustrated and quitting is why many
businesses fail.
Third, don’t be shy about asking. Business owners are
pitched day in and day out for money. They know it is part of the game. It isn’t
personal. So, be professional and don’t be shy.
Until next time,
Coco the CEO
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