There are three words that can kill your reputation and your business. Why? Well, the following three phrases are generic as generic can be. What they say / signal is that you are not a problem solver or a go-getter, rather someone who follows the trends vs. making them.
“Innovative.” – Don’t say it. Prove it. It’s as simple as this. Period.
“Driven.” – I hate this word because it states that you are motivated to make money. Who isn’t? It doesn’t tell anyone why you or your services / products are special.
“Guru.” – Self-proclamation is the worst thing you can do for your brand. Don’t self-state, instead show. Tell people about your awards, about your results, have your clients talk on your behalf, push your media clippings- but stating that you are a “guru” is as good as saying that you’re trying way too hard to impress other people–or yourself.
Until tomorrow,
Velma Trayham
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