Speaking About Your Brand.....

Here’s the thing, you will have to talk with people to help grow your brand. One of the most misunderstood parts of running an online or in-person business is communication. Ideas are great. Goals are important. Communication, however, delivers dollars into your bank account.

Many online marketers are switching from automatic products and services, to experience-based platforms. This means those of you who are solely banking on online sales with little interaction may have to kick things up a notch over the next two years. If this is you, don’t panic. Online sales aren’t going away- they are just becoming more personal. If you aren’t that well-versed in how to speak with potential clients, vendors…. or people in general when it comes to your business, keep reading- I’m here to help!

Here are my Monday Tips on speaking to anyone about anything. If you can master these tips / tools, you will be just fine in the new media of tomorrow’s business culture.

1.  Start with a positive comment followed by a question you already know the answer to. This is your ice-breaker.  It is a way to introduce yourself and get the other person engaged with you. For example, “I see you’re calling me from California. I love the weather there. How long is your summer season?”  This tactic takes the focus off of the sale and helps you create a personal relationship that feels / seems experience-based.

2. Ask for an opinion. This is not only a great way to build brand loyalty, it is a great way to learn what opportunities and income you’re missing. For example, “I’m glad you came by today to purchase this yoga mat. By the way, did you buy this because of online reviews or price point?”

3. Pretend the other party is a celebrity. I know this sounds crazy, but it works. Potential clients often seem like celebrities in the way that they can be unavailable, intimidating, and hard to start a conversation with. So, practice your introduction and your 2 caveats- the first one being a genuine compliment, the second one being not to use a negative or past reference to gain something. For example, “Hi Velma, I’m a big fan of your blog. I really liked the way you position all of your writing to talk to the mass audience but make each reader feel like the post was written just for them. By the way, I’m a blogger myself……”

Still have questions? Let's connect..... 

Velma Trayham