At the end of each business quarter, the time is upon the marketing and publicity world to provide growth accounts. I'm going to list the key topics to cover within this report to help new publicity people understand what should be included. The same goes for clients who buy PR services- you too should know what to look for.
1. The start to finish synopsis. It is always good to refresh your clients as to where they were at prior to hiring your firm.
2. The objectives you met and the objectives you exceeded. This is where you boast about how you exceeded expectations as a publicist.
3. Key message theme reviews followed by the program components you implemented.
4. Media value that includes brand visibility measurements and social media value. Don't forget to convert your followers as media value, as well as any followers you built for the client.
5. Campaign time. Make sure you show results in stages of goals within a time frame, not just as met or the value they produced.
Again, beautiful demographics are important, but content is key!
Velma Trayham
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