Today, I want to talk about how to use social media like a boss and own the landscape within your industry.
I've compiled a few easy and simple tips to help you quickly become a respected social media peer within your industry- PR related or not.
1. Don't be initiative based. That's overtly promotion. Instead,be excited about the probabilities about projected outcomes and share that excitement with the world.
2. Use and track coupon codes, specific created hashtags and client key word searches. Acknowledge what is working directly with your followers. True bosses give credit where credit is due. Not sure what I mean? Follow actor Jared Leto's Twitter account. He is constantly running beta tests and then thanking his fans. He has them engaged 24/7!
3. Build relationships and be serious about it. Most media resources (and all PR peers) are natural 'BS' detectors. If you're constantly pushing your selfies, your clients' initiatives, and "buy now" deals then no one will feel that you have a genuine interest in a real relationship as a media resource. Be on point without overtly promoting when it comes to visuals and content.
Until tomorrow,
Velma Trayham of ThinkZILLA
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