Social Media Promotions & Growth

For those who know me, you know that my social media accounts are part personal and part promotional. Once in a while I put up a MEME that I shouldn't or a selfie, but hey- that's me and people love my brand. There is a business side, however, to social media promotions that I want to address.

If you're going to run a social media promotion, make sure to use and track coupon codes, specific created hashtags and client key word searches. Acknowledge what is working directly with your followers. True bosses give credit where credit is due. Not sure what I mean? Follow actor Jared Leto's Twitter account. He is constantly running beta tests and then thanking his fans. He has them engaged 24/7!

Second, if you want a promotion to work- build relationships and be serious about it. Most media resources (and all PR peers) are natural 'BS' detectors. If you're constantly pushing your selfies, your clients' initiatives, and "buy now" deals then no one will feel that you have a genuine interest in a real relationship as a media resource. Be on point without overtly promoting when it comes to visuals and content. Oh, and don't buy followers. Smart PR people and journalists can easily embarrass you with this. Yes, the buy-ins are trackable.

Until tomorrow,

Velma Trayham