I ran into a woman the other day who said her brand was going nowhere. Hmm. I asked her, out of curiosity, why she thought this was. She said there are too many PR people online and it seemed like white noise. Well, that's true. There are a lot of PR people online.
However, PR people online isn't the problem. The problem, after speaking with this woman, was her posting. She wasn't posting anything news worthy on social media accounts to engage her industry peers. She was posting Selfies and Memes and the occasional press release. She wasn't reposting what her peers were writing or promoting. We all know PR is a two-way street....
If you're going to have a social media account that is truly engaging, you have to engage other people. Don't push only your news... Comment on industry news and approach the PR people. We are all not the enemy. Competitive, yes! The enemy, no. We know relationships are important and are willing to engage.
If you're a publicist, you need to start posting and engaging with others. This is the best way to boost your reputation.
Until tomorrow,
Velma Trayham
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