People often ask me how do they get the attention of journalists via email. There are a few professional tactics you need to use in order to grab the reader's attention, but relationships are always key to getting your email read vs. going in cold.
The first tactic is to ensure your subject line is accurate, newsworthy, and concise. Journalists HATE fluff when it is pitched to them. So, make their job easier by getting to the point right away without any subjective point of views applied to your subject line.
Next, don't send attachments. Journalists will not open them. If a journalist wants an EPK, he or she will either ask for it or can visit your website to download it.
Don't put a press release inside an email. Journalists hate this. Instead, send a media-relevant pitch that quickly links to the release should the reporter require further information.Make sure it is AP style or it will get tossed.
These simple tactics can elevate your email to a viewable level with many press agents.
Until tomorrow,
Velma Trayham
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