Let's face it... apps help keep us BUSY PR professionals on target and in the loop. I'm starting the second month of 2015 off with a list of my three favorite apps to keep business and PR pitches as organized as possible and without looking automated or unprofessional.
I'm listing my "Favs" below. Please connect with me by leaving a comment below this blog as to if you use any or all of these apps or what your favorite apps are.
1. PitchRate. This free service connects journalists with topic experts – such as small business owners – for free media coverage. HARO is good, but PitchRate delivers results!
2. Zemanta. Basically, this is a blog service on steroids. The service will index your marketing content for multiple Content Ad formats. It saves you tons of time and is worth signing up for.
3. Aminstitute.com. This clever website helps you develop the perfect headline for your next release or ad campaign. Oh, it is free too! You want to write in AP style, but you want to capture emotion- this website tool helps you do both.
Until tomorrow,
Velma Trayham
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