Publicists love to toot their own horns. Well, that’s why they are publicists, right?! The problem with this is social media shouldn’t be about promotion, but more about engagement. Since most newbie PR pros are not navigating social media properly, I wanted to use today’s blog to clarify how to really rule in social media from a PR perspective.
First, use Vine to make a 6 second video for any news announcements. Not sure what Vine is? You’re further behind than first thought and should click here to learn more. https://vine.co/
Next, use all other social media accounts to write a brief announcement that should cater to how people will benefit from it- not why they will care. For example, if you are releasing a new flavor of ice-cream- don’t announce it as your company releasing a new flavor. Instead, write “Chocolate lovers united! Velma’s Ice-cream adds Chocolate Devil flav. Option. Limited time only.” In fact, if you find yourself writing more about you and your clients versus how the audience will benefit from the alert or release, it may be best to take a PR writing or social media writing course.
Finally, engage with those who care. Go through your followers and do random giveaways for products or promotions. This is the best and most low-cost way to ensure people are engaged with your brand using the element of surprise. Plus, when your brand is mentioned- you need to respond and respond quickly.
What you don't want to do is be the selie- queen or king. Only the great publicists know that it isn't about them, it's about their clients. It's OK to toot your own horn if you toot that of your clients' more. If it is all about you then it can't be all about your client. Thus, follow my steps above and stay away from constant selfies. They will kill your PR Brand.
Velma Trayham
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