People often ask me how do they get the attention of journalists via email. There are a few professional tactics you need to use in order to grab the reader's attention, but relationships are always key to getting your email read vs. going in cold.
The first tactic is to ensure your subject line is accurate, newsworthy, and concise. Journalists HATE fluff when it is pitched to them. So, make their job easier by getting to the point right away without any subjective point of views applied to your subject line.
Next, don't send attachments. Journalists will not open them. If a journalist wants an EPK, he or she will either ask for it or can visit your website to download it.
Don't put a press release inside an email. Journalists hate this. Instead, send a media-relevant pitch that quickly links to the release should the reporter require further information.Make sure it is AP style or it will get tossed.
These simple tactics can elevate your email to a viewable level with many press agents.
Until tomorrow,
Velma Trayham
Showing posts with label finding customers. Show all posts
Showing posts with label finding customers. Show all posts
Tuesday, February 17, 2015
Wednesday, November 12, 2014
Client Rewards & Publicity
I recently spoke to a client who asked why she wasn't rewarded with gift cards and so forth. Hmmm. It is an interesting marketing concept and a lot of retailers use this tactic. I put some thought into it and then decided to write my response here.
Here's the deal, rewards are not really rewards when it comes to services. Most of the time, clients are paying extra money for their own rewards. For example, I know one real estate provider who gives his clients a free iPad Air every time they buy a house through him. Wow, what a deal, right? Wrong.
You see, in my real estate friend's contract, he adds a $1,500 "marketing fee"- even on sales. So, essentially, his clients are buying a home, an iPad Air, and giving him a few extra hundred dollars profit. Is this really a customer reward or customer appreciate gift? No. It's a warm and fuzzy self-funded way for customers to feel good about selecting the Realtor to do his job.
Sure, I will send clients a gift-card for coffee here and there, but never out of their own contract and never as an expected gift. I believe in providing results and customer services that exceeds expectations as a real reward for my clients. It has worked, as they keep coming back.
So, today, as we hit the midweek point- ask yourself how you are really rewarding your clients. Are you buying their affection using their own money? Or are you setting the bar and then exceeding their expectations?
Until next time,
Velma Trayham of ThinkZILLA
Here's the deal, rewards are not really rewards when it comes to services. Most of the time, clients are paying extra money for their own rewards. For example, I know one real estate provider who gives his clients a free iPad Air every time they buy a house through him. Wow, what a deal, right? Wrong.
You see, in my real estate friend's contract, he adds a $1,500 "marketing fee"- even on sales. So, essentially, his clients are buying a home, an iPad Air, and giving him a few extra hundred dollars profit. Is this really a customer reward or customer appreciate gift? No. It's a warm and fuzzy self-funded way for customers to feel good about selecting the Realtor to do his job.
Sure, I will send clients a gift-card for coffee here and there, but never out of their own contract and never as an expected gift. I believe in providing results and customer services that exceeds expectations as a real reward for my clients. It has worked, as they keep coming back.
So, today, as we hit the midweek point- ask yourself how you are really rewarding your clients. Are you buying their affection using their own money? Or are you setting the bar and then exceeding their expectations?
Until next time,
Velma Trayham of ThinkZILLA
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