Many new PR writers don't understand that cliche phrasing will not only get your press release deleted, but it can also get your firm black listed by the media. Spelling and grammar errors, content issues, and bad formatting will create buzz among the press.... bad buzz about your company. So, when you go to write anything the press will read, make sure you are not using the following phrases;
"Next generation" should never, ever be used in media writing. You need to promote an actual message, not sell hype. It is the journalist job to sell hype, your job is to sell information.
"Synergy" is way overused. This term creates more cynicism than confidence.
"I’m going to tell you" is a big no-no. Why? Well, because it wastes the time of the journalist. You don't need to say you are going to tell someone something. Instead, just say it in writing and make sure it is accurate.
"In all honesty" is also bad because it implies that anything you say without this lead statement isn't honest. In fact, it shows that you are not honest in general and feel the need to distinguish when you are being honest.
If you avoid these four statements in your media writing, know you will be better suited to compete with other PR professionals.
Until next time,
Velma Trayham
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