Today I would like to discuss the importance of branding and graphic design when it comes to the psychology of color. The American Marketing Association has published study after study dedicated to this subject. While many people are able to create stunning graphic design using home-based software programs, like Adobe Photoshop, not all people are well – versed ineffective graphic design. There is a significant and underlining strategy when it comes to graphic design and appealing to existing and potential customers. All of these items come into play when utilizing an experienced, and creative graphic designer.
The message of your graphic should do more than just tell a story for exposed compelling content. Your design needs to incorporate colors that provoke an action from the desired demographic. For example; the color blue will not sell products. Using blue and product sales has been proven to be ineffective. However, using shades of blue and graphic design when trying to build a brand that is identifiable with people seeking advice, or self-help services, is highly-effective. That is why you see many religious figures, dating websites, and self-help groups incorporating elements of blue and their branding and graphic design efforts. Using red and yellow as the primary colors for sales buttons or menu boxes is more effective than using blue. In fact, red is considered an action color and automatically considered as a tool when seeking for individuals to take notice.
While this is just the tip of the graphic design – psychology of color iceberg; it is important for you to understand the subject matter when moving forward with your own branding opportunities in order to execute not only a stunning graphic design, but what is effective and can drive business. If you need help with your branding efforts, I am available to consult and even have my own team draft of compelling designs backed by proven studies on the color of psychology.
Until tomorrow,
Velma Trayham
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