Happy #2015 everyone! I wanted to write about failed PR pitches in 2014. It is a new year and technology is changing. Many people have asked me, over the holiday, if I could provide some insight on how to really get a press member's attention.
As I've covered this subject in the past, I thought it would be a good idea to discuss where people have failed when it comes to PR pitches. Why? Well, we learn the most from our failures.
The biggest concern I have for people who are new to the PR game or self-pitch is not knowing how to pitch and who to pitch. First, members of the press are busy. Don't waste precious time by pitching the general editor of a magazine or the wrong member of the press at a newspaper. No, the wrong press person will not do your work for you and forward your pitch on to the right person. Second, don't write generic emails that are too long and out of AP style. They will be automatically deleted... especially if they have images attached!
2015 should be the year of "YOU" the publicist. This means investing in yourself with a "how to" PR course or by hiring the right publicist to get you real media value. So, you see, you have something to think about this first week of January.
Until tomorrow,
Velma Trayham
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