I am often asked how someone can launch their own PR campaign. While I don’t recommend it, people are always going to try their hand at public relations first when they are skeptical about the practice or truly don’t understand its value.
I don’t ever want anyone to be unsuccessful. So, if you are thinking about hiring a public relations team but want to try your hand at it first- keep reading. I’m listing my top three DIY tips for public relations tasks.
#1. Don’t write your own press release. You do need special training on AP formatting. Instead, write “how to” articles about your industry or products and send those to major publications for potential re-publishing.
#2. Launch an e-newsletter that actually has content people want to read. Too many people use newsletters as a way to sell products. Don’t do this, you will lose your readership. Newsletters should promote anything as a “Special”, “sale,” or “buy now” campaign. Simply use a newsletter to convey actual news.
#3. Host webinars. This is where the media gets to see and hear you vs. read a release or an article you wrote about yourself. They can see if you live up to their expectations and are capable of a television or radio interview.
Until tomorrow,
Velma Trayham
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