Donald Trump is a great PR person. He is his brand. Everyone knows of him, but not everything he touches turns to gold. In fact, a lot of it doesn’t. While the Trump brand may be known for luxury, it certainly isn’t known for paying bills or being a reputable source within the business community. In fact, you can say Trump is more sizzle than steak.
How does this happen. Well, Trump himself is a good PR person. He talks a great game. He acts and looks the part of someone with true authority. He loves the camera and he loves social media. This doesn’t mean he is making a profit or that he is good at business. Do you know any people like this? Chances are you do. There are plenty of wanna-be Trumps out there. It’s great to aspire to be like someone, as long as that someone is really successful and not just a bunch of photos and social media posts.
Here is a list of Donald Trump’s failures. I bet that from what you currently know of the man, these failures are not alongside your association with him. After you read this, they will be. Here’s the article: http://content.time.com/time/specials/packages/completelist/0,29569,2068227,00.html Yes, each item is clickable and you can read all the dirty details.
So, why am I talking about Donald Trump tonight? Simple. Aspire to be a brand but don’t only be a brand. You have to walk the walk. In today’s social media culture it’s easy to look the part – just like Donald Trump. You actually need to provide quality services that you can build your brand upon, not the opposite.
If you’re feeling a bit empty and your profits are really non-existent, you may have to ask yourself some tough questions this weekend about your brand. Are you putting your photos and social media first? Are you forgetting that your brand has to stand for something- like services? Are you spending too much time on you and not your customers?
Until tomorrow,
Velma Trayham of ThinkZILLA
No comments:
Post a Comment