So here’s the thing… we all want to become millionaires, right? Yes, for the most part. But most of us haven’t reached this goal yet or we believe (our inside voices) that we probably can’t or won’t. Well, think positive. There are two ways that you can put yourself on the path to becoming a millionaire, but you have to work hard and you have to remain steadfast.
First, write down 3-5 of the best people in the world who do what you do. Yes, there are others… if there wasn’t, you’d already be a millionaire. So, write down the names and then write down one step you know each person took to get to where they are at. Now, you have a road map and you just have to develop your very own plan that can mirror it.
Second, show up. I know people who want to strike it rich. They create a product or service, they launch it, they walk away and head to their latest and greatest idea. Well, where is the investment? It takes more than money to make something work for you. You have to invest time and effort and energy and love and so forth. Anyone can invest in creating a product or service, but not everyone is willing to show up to promote it and sell it and really go to bat for it. Create a routine and move your life forward by showing up for what it is that you work on. Think about it in book terms. If you hire a ghostwriter to create a book for you, it’s done. There is no love. You can sell it but are you really showing up for it? Now, let’s say you work on the book yourself for a year. You believe in it. You’ve loved it. You’ve hated it. You are more likely to really believe in it and pitch it and see it through to your earned success.
If you take my advice, and I hope you will, these two steps will put you on the right path to becoming a millionaire.
Velma Trayham
Thursday, August 6, 2015
Wednesday, August 5, 2015
3 Things You Need To Do Right Now
August 5th, 2015 - 3 Things You Need To Do Right Now
If you want to know how to succeed in business, stop overthinking everything. We tend to overthink and not listen, which can be problematic for many business owners. We have this need to pitch, to sell- not to listen. Well, the truth is that we have to get out of our own head-space and consider the customer’s needs. To help you do this, I have created a list of 3 Things You Need To Do Right Now in order to get out of your head and into that of your customers…..
1. Stop focusing on what your competition is doing right. Who cares! You need to focus on what your customers need from you. Yes, it really is this simple. If you spend too much time looking at your competition then you’re not spending enough time looking at your customer…..
2. Focus on customer service. We forget this. We look at how we can be innovative or how we can spend more time “connecting” on social media. Be personal. Make phone calls. Send cards. Say “thank you” more often. Be involved, outside of social media, with your customers. Yes, this will pay off.
3. If your heart is not in it, neither are you. If you’re feeling like you need a mental health day to shut your phone off and regroup, do it. Nothing is worse than painfully working with a client when you are mentally somewhere else. If you’re truly in a funk, work your way out of it without working alongside the client. If this means refunding money and cancelling a session or service- do it. Your worst performance can be reviewed online and there is no fixing it.
Until tomorrow,
Velma Trayham
If you want to know how to succeed in business, stop overthinking everything. We tend to overthink and not listen, which can be problematic for many business owners. We have this need to pitch, to sell- not to listen. Well, the truth is that we have to get out of our own head-space and consider the customer’s needs. To help you do this, I have created a list of 3 Things You Need To Do Right Now in order to get out of your head and into that of your customers…..
1. Stop focusing on what your competition is doing right. Who cares! You need to focus on what your customers need from you. Yes, it really is this simple. If you spend too much time looking at your competition then you’re not spending enough time looking at your customer…..
2. Focus on customer service. We forget this. We look at how we can be innovative or how we can spend more time “connecting” on social media. Be personal. Make phone calls. Send cards. Say “thank you” more often. Be involved, outside of social media, with your customers. Yes, this will pay off.
3. If your heart is not in it, neither are you. If you’re feeling like you need a mental health day to shut your phone off and regroup, do it. Nothing is worse than painfully working with a client when you are mentally somewhere else. If you’re truly in a funk, work your way out of it without working alongside the client. If this means refunding money and cancelling a session or service- do it. Your worst performance can be reviewed online and there is no fixing it.
Until tomorrow,
Velma Trayham
Tuesday, August 4, 2015
August 04, 2015 - Gaining Control Over Social Media
Tonight I want to address an issue I am seeing on an continued basis. Your personal online content. I read a terrible Facebook rant over the weekend and I’m sickened that a publicist would put her hateful opinions for clients and peers to read on her personal Facebook page.
Now, some of you might say that it is her personal page. Sure it is, it is just archived onto Google’s search engine for the world to read. Sure, the publicist is entitled to her hateful opinion - but she is going to have business lost because of it. Peers will soon catch on to her hateful rants and stop referring her out to overload business.
I can’t stress enough that nothing you write is personal anymore. Friends can quickly become enemies and take screen shots of your “private” social media accounts for all the world to see- including your clients! Don’t ever write anything on your personal pages that you wouldn’t want to proudly read- out-loud- in front of a client or potential client.
As a publicist, I want you to know that you no longer have a personal life. Your clients’ lives are your obligation- both personally and professionally- when it comes to branding and visibility. Voicing your own opinions online (even via a personal account) will harm your own reputation- right or wrong. This is the culture we live in, and as a publicist you are in the public eye.......
Keep it professional and keep those negative or opinionated posts off of social media!
Velma Trayham
Now, some of you might say that it is her personal page. Sure it is, it is just archived onto Google’s search engine for the world to read. Sure, the publicist is entitled to her hateful opinion - but she is going to have business lost because of it. Peers will soon catch on to her hateful rants and stop referring her out to overload business.
I can’t stress enough that nothing you write is personal anymore. Friends can quickly become enemies and take screen shots of your “private” social media accounts for all the world to see- including your clients! Don’t ever write anything on your personal pages that you wouldn’t want to proudly read- out-loud- in front of a client or potential client.
As a publicist, I want you to know that you no longer have a personal life. Your clients’ lives are your obligation- both personally and professionally- when it comes to branding and visibility. Voicing your own opinions online (even via a personal account) will harm your own reputation- right or wrong. This is the culture we live in, and as a publicist you are in the public eye.......
Keep it professional and keep those negative or opinionated posts off of social media!
Velma Trayham
Monday, August 3, 2015
Monday Book Recommendation
All this said, my first Monday Book recommendation is called ‘The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future’. I am in NO way affiliated with this book. I don’t know who wrote it nor do I have a relationship with anyone who worked on it. I simply love the content and feel that it can help so many of you, too. Here’s the link to buy it on Amazon: http://www.amazon.com/100-Startup-Reinvent-Living-Create/dp/0307951529/ref=sr_1_13?ie=UTF8&qid=1438646501&sr=8-13&keywords=business
It’s over 300 pages and there is a video trailer on the Amazon site for the book. I love this book because it doesn’t present a roadmap as to how you can get rich. Instead, it presents options to really look at yourself, what you want, and how to get yourself in the right mindset to get there… even if it is with only $100!
When you’re doing reading this book, please share your thoughts with me. I am eager to read what you liked and hated about this book.
Until next time,
Velma Trayham
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