Do You 'Weekend' PR?

The publicity business is a  24/7 business. It is like the media, never stopping and always breaking. This said, I don't believe in 'weekend' pr rates because the public relations process is a continued process.

I know many retainer based firms like to charge double their hourly rate if they have to attend, coordinate, respond to questions, or do anything else starting at 5pm on Friday night until 9am on Monday morning. I can't figure out why a rate would double on a weekend when clients and publicists understand the concept of continued news.

I bring this up because someone recently asked me if they should hire a flat rate firm or a retainer-based firm and if there is a difference in work quality. Well, quality of work differences are usually based on the firm's experience and customer service practices, not rate. I know of some very reasonably priced PR firms that offer top-quality services. I can also provide you with examples of $400 an hour corporate PR firms that delegate their staff more to the golf courses than the client accounts.

Either way, if your PR firm is going to charge extra on the weekend then you have a problem. PR issues don't stop at 5pm on Fridays, especially in the entertainment business. If you are seeking to hire a PR firm, make sure you factor this in when hiring a weekend-driven retainer firm. If you are a publicist just starting out, know that this is where your competitive advantage begins!

Until Monday,

COCO the CEO

When It Is Over….

This week I’ve been asked about business partner relationships. I’ve spent the past couple of days dedicated to covering this topic on my blog.  As a result, I received a Tweet request on how to break up with a business partner. Well, first- you have to ensure you can legally do this. Then you have to consider if doing this will harm your company vs. if your feelings are simply hurt. If your feelings are hurt and letting go of the partner will harm the company, then this is a bad move to make. If your feelings are not hurt and keeping the partner on will harm the company, then this is the right move to make. Can you see where I am going with this?

Back to the point….. there are going to be times in life when people either grow apart of have a difference in vision when it comes to business. Below are my top three ways to let a partner go.

1. Make sure you have a contract going into the relationship. When you have to break up- don’t get personal about things, get contractual about them.
2. Never say anything negative about the partner in public or in an email. Be as positive as possible – even if the other person is being negative. Remaining positive will help your mindset and other people will natural gravitate to your side of the matter.
3. Be willing to take a loss, after all- losing a partner is a loss. You will have to prepare yourself for a lot more bumps in the business road. This is going to be hard, but not impossible. You can continue on without a business partner. If someone is harming your company, or your brand, it is time to call it quits. Like any relationship, don’t stay involved with your business partner simply because it is hard to say ‘no’ to them or because you are scared to venture out on your own.

Until tomorrow,

COCO the CEO

Things to look for in a business partner.

Yesterday I talked about the potential hazards that come with a business partner who refused to communicate.   Today, I want to offer 3 big tips to help you find the RIGHT business partner. These tips will prevent you from going into business with someone who isn’t as dedicated to the concept as you.

1.       Ask your potential business partner what his or her major goal for the company is in the upcoming year- then shut up. Don’t lead with what your goal is. Instead, let him or her talk about their version so you can get an idea about what similarities and differences you have going into the partnership.

2.       Exit plan. You need to ask the potential partner what he or she feels would be a good exit plan in case the partnership doesn’t workout. This is a major mistake for business owners who jump into the business bed together. They tend not to have an exit plan because they feel discussing this isn’t positive. It is, however, needed. If you have an exit plan in place then the stress of a failing partnership will not weigh upon the business.

3.       Ask the partner about three past challenges they faced and how they dealt with them. Business is challenging. You will have obstacles along the road. Asking this question will give you some insight as to your potential partner’s communication style with clients and peers, moral aptitude, and overall facilitation of the work environment’s culture.

If you go into a business relationship asking these three questions, you will be better off and so will be your company.

Coco the CEO

Partnered PR

One of the biggest pitfalls of being in business for yourself is having a business partner. While it can be a very beneficial joint venture, a partnership can bring challenges not found if you were to go into business by yourself.

While a joint venture lessens your own liability, it can also increase liability. For example, if business partners are not communicating (or not communicating often), the brand and the customers will feel it. The professional tension will pour over onto your clients, potential clients, and within your industry. A business can’t be built if there is a lack of communication. Even if both partners disagree on certain issues, not talking at all can be detrimental for all involved.

Business partners have to treat one another like they are their most important client.  I have one great example of how this strategy went very wrong. I knew two women who were best friends.  In 2007, when the Bottle Service business was booming in Vegas, they had enough capital and connections between the two of them to launch their own VIP business. This is when a bottle of vodka would sell for $5k in Vegas.  So, one handled the marketing and meetings and one handled hosting the clients at the events. Seemed simple enough, right? After all, it was very easy money.

The problem with the two women ended up being communication. The marketing woman would sell packages and book groups. The hosting woman would confirm the groups and make changes to the reservation. She wouldn’t tell the marketing person or the nightclubs. What do you think happened? There were misbooked and upset clients, the women bickered back and forth as each problem arose, and their  $14k weekly profit margin quickly sank. That’s over 40k a month lost to miscommunications. Never mind the damage it did to their brand.

The point is, business partners have to talk. They have to work through the difficult times and the good times.  They should be in constant contact with one another to discuss visions, options, concerns – what ever. The second communication fails, the business is dead.

If you are considering bringing a partner into your company, be careful. You truly have to know the other person. Even if he or she is a friend, consider what they are like at their day job before they come aboard to your business. I also recommend setting up strict contracts where communication is mandatory or the other party is out of the company-period.

Until tomorrow,

COCO the Ceo 

Stay Calm and PR!

 Deadlines, clients calling, reporters with attitudes, writing, pitching, making calls, social media… oh how the day can get overwhelming! As we head into Monday, I wanted to use today’s blog to discuss three major ways publicists can stay calm at work.

The first thing you need to do is talk about your challenges with others around the water coolers. This isn’t a time to complain about other people, this is a way to see if other people are feeling the same deadline (or whatever) stresses as you. If you explore this topic, you may find that others within the office have faced your same challenges and have reasonable solutions for them. So, speak up about what is causing you to stress out.

The second thing you need to do is organize your office before you leave for the day. There isn’t anything more overwhelming then walking into an office the next morning with a desk covered in papers and a full trash bucket. So, make sure you tidy up your work space each day before leaving the office.

The final way you can stay calm at work is to  do your work at work. When you leave for the day, as hard as it is with smartphones and PR responsibilities, don’t work. Overloading yourself too much will make you resent being at work the following day. Leave office work at the office and this will help you distress tremendously.

Until tomorrow,

Coco the CEO

PR and Results

Happy Friday. We are at the end of a work week, which is why I want to use today's blog to briefly touch upon results. In the PR field, clippings and media appearances are no longer enough to measure branding and media results. Now, we have to consider social media hits and opportunities.

The problem I always face with new clients is a lack of understanding as to what media results are and how they factor into sales.  For example, if I have a client who sells cars and we book him as a car sales expert on every local show available, that same client is going to expect his car sales to jump through the roof in the next few weeks. The truth, however, is that this isn't going to happen.  One interview, or ten interviews, will not impact immediate and direct sales.

What will happen is a buyer will start to hear of our client through all the media channels. Plus, these media channels are picking up the client without paid advertising, which makes the client more creditable to consumers.  When, and only when, the client is ready to buy a new car will he or she remember and then consider our client.

Immediate results for publicity by way of clippings and appearances do not often equate to immediate sales. This is an important fact that many new publicists fail to council their clients on.  As we head into the end of the week, consider what you accomplished this past five days. Did you send out major pitches and campaign pushes? Did you call media outlet after media outlet? Did you get results? Chances are no. We who are in the industry know things take longer than often planned, but do our clients?

Until Monday,

Coco the CEO

Your Social Media Accounts

It happens to the best of us, we see something online that is funny (but not PC) and then we share it.  No biggie, right? It's your personal account and you are entitled to your opinion. Well, I'm here to tell you that yes, you are entitled to your opinion. However, your opinion can get you into trouble and it can cause you to lose clients!

I've taken selfies before that I later had to go an delete because, while they were harmless, it isn't good branding business.  I tell all my corporate clientele to watch their personal social media accounts, even if they are private. It takes a second to snap a screen shot of something and friends today may not be friends tomorrow. So, instead of sharing or writing that questionable content, refrain from reposting!

I think this small piece of advice is the best advice I can offer.  Who we are in today's culture is a direct reflection of our personal social media accounts.  Case in point, check out this article on celebrity fails via social media. While the posts didn't damage their brands, think about how these brands could have been squashed if the same posts went out from a corporate CEO's account. http://www.foxnews.com/entertainment/2012/12/12/10-worst-social-media-screw-ups-2012/

Remember, if you wouldn't want your mom, the front page news, or your clients to see the post or the share, refrain from putting it on either your professional or personal social media accounts!

Until tomorrow,
Coco the CEO

When to Go Into Publicity

 I recently received a question via Twitter. The young lady wanted to know when it was time for her to transition from working in marketing for a company to launching her own public relations business. Well, this is a personal decision. I can, however, offer guidance as to when this type of a transition should occur.

First, make sure you have enough money to pay yourself, and run your business, for an entire two years without a single contract being sold. Not having this amount of money, whatever it may be, is the number one reason new companies, especially PR companies, can’t sustain themselves. You need to build your portfolio and this means two years of either no contracts, small contracts, or saving money that you do make from contracts.

Second, if you don’t have enough PR contacts on your own then you’re not ready. I don’t mean buying lists or looking up an email address, either. The media should know you on a first name basis. It takes time to cultivate these relationships. If you need to intern or do PR work on the side to build up these relationships before launching your company, do it!

Finally, make sure there is no conflict of interest. Marketing, PR and communication people all tend to compete within the same industry. If you’re currently employed for a company within this field, you may be violating the law if you open up a similar company within 10 years of leaving your present position. Check your employment contract before making any life changing decisions.

Until tomorrow,

Coco the CEO

When Reporters Cross the Line!

Do you know when a reporter crosses the line? Let me explain a bit about the unsaid rules of the press. You have two types of journalists to pitch to. The ones that can be bought and the ones that can't. Of course, the ones that can't be bought have more power as far as reach is concerned and people tend to trust them more. Anderson Cooper is one of these journalists.

The other type, the ones that can be bought, care about pushing the interest of their advertisers and typically will ask soft questions or deter away from hot button issues. You will work with both types of reporters within your PR career. Therefore, it is very important to know which types of clients to push to the different types of reporters.

For example, if you have a client who is always in trouble and can't handle himself well in-front of the media, putting him on Anderson Cooper's show is a bad idea- even if you vet the questions. This said, you could put that same client on any major network daytime TV show where vetting the questions is possible and you can brief the interviewers.

All this said, there is no safe bet. You may run across a reporter who crosses the line with your client. What do you do in this case? Do you pull the interview on live TV? This can make things worse for your client. Do you try to recover with follow up press releases and interviews? I wish I had the answers. You see, this subject has to be deal with on a case-by-case basis. There is no across the board answer.

When a reporter crosses the line, have a prepared plan read to be put into action for your client. Make sure you have a different plan for each client and you will be as prepared as you possibly can in this scenario. Remember, your a publicist - or at least trying to navigate your own PR efforts- and the current situation with your overall branding goals have to be the first thing you consider when responding to any reporter who crossed the line.

Until tomorrow,
Coco the CEO

Media Control and Michael Brown

This is a really sensitive subject for me as a black woman in the public relations world. Regardless of what you think happened to Michael Brown in Ferguson, the center issue at hand is his death is very tragic. I’ve spent the weekend watch CNN and monitoring the related hashtags on social media.  The main stream media isn’t translating the images and thoughts from social media onto their networks.

As a publicist, this tactic infuriates me but I understand it at the same time. The main stream media has to think about their shareholders, their advertisers, liability issues, and the danger of being charged with inciting a riot using the power of the press. So, they are very careful as to who they are interviewing and as to what images they are showing.

Social media, on the other hand, doesn’t have to worry about liability issues or advertisers. Posts are unedited, raw, and opinionated. These types of posts also offer a real perspective as to what people are seeing, feeling, and planning.

Since the audiences for these two types of media are very different, the emotions of the people are very different too! There is no consistent messages going out right now. The corporate communication people for the police department seem to be missing in action. The protesters aren’t aware of how to handle the media so mistakes are being made. The national media is scared to reflect what social media is showing.  Interviews with random sources are being allowed on air without being vetted. And as this media frenzy builds without any crisis communications plan, Michael Brown’s funeral is being planned.

I can only hope that reporters show both sides of the story in a respectful way. I can only hope that people giving interviews tell the truth- whatever it may be. I can only hope that when this boy’s funeral happens, the media handles it with integrity.

Saddened,
Coco the CEO

Bad Publicity Can Be Beneficial

There is a saying that any press is good press. This isn’t true. Most of the time bad press has real consequences on a brand or business. Sure, you get a lot of media attention during the bad circumstances, but the attention doesn’t usually equate to dollar signs. In fact, most of the time this measurable type of press hurts your bottom line!

There are exceptions to every rule, and there are times when bad press can benefit you. Caution, these occurrences are very far and few in between.  If you find yourself, or your client, on the receiving end of bad press- here are some pointers to try and ensure you come out on the other side in a positive light and a profitable one, too!

First, address the media head on. Don’t wait to credential everyone. Simply pick up the phone for everyone who calls and answer emails as soon as they hit your InBox. Make sure you keep your story straight, too. Don’t tell one reporter one story and another reporter a different story. Tell the truth and own up to any mistakes you have made.

Focus on your corrective action. How are you going to fix the issue at hand? Write a media advisory about this and place it on all your social media websites (links too).  Don’t simply apologize or offer an explanation, offer action!

Finally, don’t attack the other party if there is one involved. If someone is accusing you of something that isn’t true, attacking the other party or calling their integrity into question can backfire. Simply state they have a right to their opinion but you have a right to tell your side of the story. Then, in a positive manner, tell your side of the story.

Until Monday,

Coco the CEO

Know It All Publicity

 Many people believe they know it all when it comes to public relations. No matter how seasoned or green you are, the tasks at hand seem relatively easy – making media coverage very obtainable in a shortly amount of time. Well, wake up!

Let me go over some names for you….. Helen Hunt, Goldie Hawn, Corey Feldman, David Faustino, Neve Campbell, Park Overall, and Pauly Shore. These people all used to be the toast of Hollywood. Now, they can’t get media coverage unless they beg for it or do some type of degrading reality TV show. And, by the way, most corporate publicists know better than to even pitch reality TV shows that aren’t on a major network (only on cable) because they are the kiss of death when it comes to reputation / star quality.

So, what makes you think your client is so special? If you’re an up and coming entertainer, why should the media cover you? They will not cover Helen Hunt anymore and she was in an Emmy Award winning television show. Think about this.

The answer as to why these people aren’t covered is media value. They no longer have hits and therefore they no longer are the talk of the town. If you aren’t relevant with today’s hits and trends, you’re not anything.

Know it all publicity doesn’t exist. We all have something to learn and even the best press release in the world can’t garter the attention of a praising media courtship, just consider Balloon Boy’s Dad (and yes, he was on a reality tv show afterwards)!

Until tomorrow,

Coco the CEO

2 “Must Have” Traits for Today’s PR Leadership Needs

In the public relations business it is essential that you are able to lead a group. From leading clients through a rebranding campaign to heading up a multi-media press junket at the Academy Awards, you are expected to do it all!

This said, there are two “must have” leadership traits that make or break a public relations account rep. What are they? Being transparent and operating in real time. 

I can’t talk enough about transparency. It is crucial that you never lie, exaggerate or over promote yourself or your clients to the media. They can smell BS.  When leading a client or the press, be honest with them. Don’t over hype, don’t fudge the truth, don’t mimic someone else’s campaign.  If your client has a weak spot, address it right up front and then play up his or her other positive points. This is the definition of great leadership- knowing when to tell the truth and knowing how to not lie but play up other points.

Secondly, be on time with your media delivery. It is very hard to promote anything in advance with today’s 24/7 social media culture. You need to monitor Twitter and Instagram almost second by second. Thus, to lead, make sure you are using real time examples and headlines to pitch your clients or you will be dead in the water, as will be your company.

I hope these two simple, yet important tips, help you amplify your leadership skills.

Until tomorrow,

Coco the CEO 

Specific PR

What is specific public relations? If you have a ground breaking product that can’t be enveloped into the mainstream media, you have to generate interest without a market. Thus, you have to specifically work harder to get media attention and convince the press that your new, revolutionary product isn’t a flash in the pan.

How do you do this? Well, there isn’t a secret recipe but I do have two fail-safe tips.

1.       Read all the semi-related industry publications you can.  For example, if you developed a new software product then it is best to read computer magazines and technology publications.  You have to know what reporters and writers you can go after based on their reviews and past articles. If you know one reporter hates new software products, don’t waste your time pitching him or her.  Get a game plan together simply by reading all the semi-related industry publications.

2.       Don’t BS reporters or overhype your product.   You will find that journalists have excellent “bullshit detectors”. If they know you’re stretching the truth, they may wright a poor review or simply send out an email to their peers not to cover your pitches. Thus, be up front with reporters and be yourself. If you over spin something, especially with a specific pr pitch, you will burn chances.

I hope these two tips help you shape a plan and formulate a strategy for your one-of-a-kind product. Have more questions?

Connect with me on social media or book me for a consultation!

Until tomorrow,

Coco the CEO

What to do when clients don't listen....

It is very hard to make clients do anything, even when it is in their best interest. I want to talk about the dark side or public relations tonight. Most people think the life of a publicist means coordinating interviews and residing on the sidelines of glamorous red carpets.

In fact, our job can be very special at time and glamorous, but most of the time we have to convince clients to show up for interviews, say the right thing at interviews, and then understand that the interviews still may not be composed in a positive light. We can arrange interviews all day long, but we can't make the reporter like our clients all of the time.

This is the dark side of public relations and it is the main reason why a client skips from PR agency to PR agency. They will never find the perfect public relations firm because they are unwilling to listen to their publicity team. So, how do you handle this scenario when you come across it (and you will)?

First, have an air-tight contract to define that PR is only as good as the client who gives the interview and accountability is shared with the client.

Second, make sure you client signs off on any media interview, offer, press release, or other collateral that is represented to the public by your firm. Why? Well, your clients may become irritated at this procedure but it will protect you should an interview go south. The accountability doesn't sit solely on your shoulders if the client acknowledged the risks, benefits, and then gave the answers during an interview.

These two small tips will save you a lot of heartache and they will give your client a clearer picture of what his or her expectations are within the confines of your contract.

Until next time,

Coco the CEO

PR Rules of the Road

As a publicist, you owe it to your client to pitch him every minute of every day. This said, how dare you be reading this right now and not pitching! While you know that’s a joke, your client is sitting at home – hopeful that you are on the phone with a media outlet right now pitching him.

On this Friday, I want to discuss the rules for the road when dealing with client expectations. It isn’t easy to promise the world to clients and give them a timeline. Breaking news happens, editors change jobs, clients become difficult and spend time doing everything but approving copy, etc.  So, when you work pitching- you may be up against challenges that clients don’t see. When you’re not producing, and we all have periods of this, then the clients get upset. These are just the rules of our road in the PR field.

Try to spend this weekend, if the above paragraph applies to you, thinking about how you can refrain from over promising and under delivering to quite the opposite.  It will not be easy to not pitch yourself to clients, hey – it’s in our nature, but when it comes to pitching performance measurements- know it is always best to be bashful and show up with numbers that speak the bold truth about your capabilities.

Remember, pitch the client- not yourself- and you will always have success.

Until Monday,

Coco the CEO 

Public Relations and Customer Relations

Here’s a phrase you should never say to a client, “I’ll pick you up in my beamer.” Why? Well, if a client knows you are doing well, the client is going to ask for a discount. Further, that client may not pay his or her bills on time and may even become spiteful at your success while he waits for clippings to pour in.

I recently overheard a competing agency rep yap about his nude weekend in the Bahamas with a certain celebrity. Then he talked about his beamer collection, how much cash he dropped in a Vegas strip club coming back from the Bahamas, and then about his potential addiction to Valium. By right, his client- who was on the receiving end of this conversation- had every right to not only be worried about the account rep’s performance with his campaign, but to foster concern about where his retainer was really going!

I wanted to briefly touch on knowing your manners around clients tonight. We spend a lot of time with our clients. Sometimes we are left spending more time with our clients versus our friends and family.  While we may feel a stronger bond with clients because of this, the professional boundary lines should never be crossed.

I am hopeful you use the conversation example I overheard to discuss appropriate fodder with your client reps when it comes to being close and how much information is too much information. Not only can TMI conversations cost you clients and money, they can be legally liable too.

Until tomorrow,

Coco the CEO

Handling Bad Press

 Here’s a PR person’s worst nightmare. She lines up a media interview for a client. The client shows up on time, is cordial, doesn’t have a list of “can’t ask” questions, and smiles for photo opps during the junket / interview. Then, out of the blue, the piece is printed or run on TV and it is scathing.  Yikes! Guess who is at fault- you! At least your client will see it this way. You are supposed to screen and qualify the media. What happened?

If you ever find yourself in this position – keep reading. I have three fail safe ways to recover from this scenario. First, you want to confront the source.  Make sure you address your concerns in writing, via email or a letter, and wait a day before you send it. You also to have your legal team review the letter before sending over anything in writing. You do, however, need to address this issue in writing should it scale beyond an apology.

Your next step is to confront the article, in a positive way, via social media. Make the statement brief and share one of the photos taken during the interview. Hashtag the post with #confused. This will put your existing audience in your corner and the reporter on the defensive. This usually will stop the rest of the press from jumping on a negative “shock jock name making” article.

Finally, have your client post a blog about what a great time he or she had during the interview and make sure they ask for fans to not instigate or engage the reporter. Make sure your client writes “everyone is entitled to their opinion” before signing off on the blog.

It is nature to attack those who attack us, but I promise you these tactics will result in a better outcome for you and your client.

Until tomorrow,

Coco the CEO 

When PR People Don’t Get It!

 Justin Sacco, former chief communications officer of IAC (parent company of Tinder, Vimeo and OkCupid), ruined her career with a questionable attempt at humor on Twitter.  Yes, she is a PR professional, and I use that term loosely.

PR people are not exempt from using social media to offend many, instigate legal action by clients, and  ruin their own careers. Why? Ignorance. Yes, I have seen one PR professional promote (without payment) a hair care line when she represented a paying client that was a competing hair care line. Can you say common sense?!

There are some rules for navigating your own, and your company’s, social media accounts. Here they are;

1.       Never say anything negative about anyone on social media. I don’t care if the devil gets his/her own verified account on Twitter, don’t say a thing! Remember the golden rule… if you don’t have anything nice to say, don’t say it at all.

2.       Boundaries still exist. A photo goof on FB recently ruined a real estate marketing professional’s career. He took a photo of a bedroom closet in a home for sale and posted it on FB. No big deal, right? Well, he was in his underwear in the client’s home. The closet had a mirror and his caption read “isn’t this huge!” I’m still not sure if he knew you could see his underwear wearing reflection in the closet’s mirrored door or not. Maybe it was a gimmick? Either way, boundaries are needed. If what you are posting isn’t acceptable on the front page of your hometown newspaper, it isn’t acceptable on social media.

3.       Shamelessly promoting your PR skills, your name-dropping lifestyle, and your clients’ brands isn’t engaging to anyone. Yes, stating “congrats” or “welcome” about clients or your achievements is OK, but don’t do it more than once per occasion.  Make sure you acknowledge and then move on. Reposting boastful comments, videos, or photos will irritate people and make them hate your brand!

I hope this information helps you navigate social media outlets a little bit better this week.

Until next time,

Coco the CEO 

Why Good PR People Fail

 I was recently at a lunch event for the PR industry. I noticed a peer from another firm, who attends all these types of networking events, wasn’t in attendance. I called her cell phone. I was looking forward to seeing her at the event and it was odd that she wasn’t there at all, never mind there early.

After getting voicemail, I sent her a text message and continued to mingle. She still didn’t reply after an hour went by. Then, about ten minutes before the event ended, I asked another peer where our mutual networking friend was. “Oh, she was fired!” I couldn’t believe that response. She was such a great PR person and loved networking. “For what,” I questioned.

It turns out, the clients assigned to her were not happy with their media value ROI or clippings results. I knew this woman. I knew her campaigns. I knew how hard she worked. I’ve seen her clients on TV and in the local papers often. I become more puzzled. I decided to call her boss, who I also knew well.

The boss stated she did do a wonderful job. “So, then why did you fire her?” His response was that the clients weren’t happy. This was ridiculous. Clients often have grandiose expectations of a PR campaign- at any level outside of Academy Award status. I told him even a fool knows better than to take a client’s word on results. The numbers and clippings don’t lie. Clients just have terrible expectations of PR people.

I never did get a text back from our peer. I think she was embarrassed by the situation, or frustrated with people in general. My point is – don’t give up. If you are unlucky enough to have a boss that gauges performance on not meeting a client’s expectations (which are always unrealistic) vs. producing actual results, then it is time to think about going freelance or with a different PR firm.

Until tomorrow,

Coco the CEO